Making use of knowledge gained from years in study, practice and involvement in the industry, Dr. Loren Borud explains the plastic surgery industry in his book entitled Plastikonomics: What I learned as a Harvard Plastic Surgeon. What sets this book apart though is that Dr. Borud also makes use of economics to make sense out of certain issues in the industry.

Plastikonomics covers a variety of issues, which makes it an interesting read for someone who wants an overview of the industry from a viewpoint different from a doctor or a client. Because of Dr. Borud’s own experience and expertise on the matter, readers are treated to a well-rounded view of how the industry ticks.

Topics move from the level of becoming and working as a plastic surgeon to levels on a larger scale such as government utopian healthcare plans, the various types of consumers in the industry, and even global topics such as lipotourism and other forms of plastic surgery tourism. No matter what the topic, Dr. Borud keeps to the framework of economics and his own insider knowledge of the industry.

Yet while giving an analytical view into every bit of the industry, the book is also filled with helpful information for those who want to delve into it whether as a provider or a consumer. Dr. Loren Borud points out a number of things to watch out for, such as how serious medical misinformation is innocently propagated over the Internet and how being a ‘Walmart Shopper’ for surgery doesn’t pay.

Over-all, Dr. Borud’s book is an eye-opener for both those taking part in and simply observing the plastic surgery industry. With the insight of a man who has not only practiced but also contributed to the industry at different angles, as a lecturer and as a consultant, surely anyone can learn a lot from Plastikonomics.